Pack Panel
THE PACK PANEL
Meet THE PACK Panel, our specially selected group of experts, veterinarians, scientists, and pet parents in their own right, with decades of collective experience in pet health, animal nutrition, and food science under their belts. In other words, meet the pack behind THE PACK.
Together, they’re making sure that every single vegan dog food recipe — and by extension, every single bowl of your dog’s food — is nutritionally-complete and drool-inducing.
There’s practically nothing these guys don’t know about pet health, so you can feel safe in the knowledge that THE PACK is 100% science backed and expert approved.
They continue to advise us and support our mission to this day. Let’s say hello.
Alice Oven
Animal Welfare & Ethics Writer
Alice Oven is co-author of 'The Clean Pet Food Revolution: How Better Pet Food Will Change The World', a book exploring the problems associated with conventional animal meat in pet food and advocating kinder, safer alternatives. She also blogs about animal ethics at www.aliceanimalwelfare.com. Day to day, Alice works at academic publishers Taylor & Francis, commissioning Life Science and Veterinary books and recently graduated from the University of Winchester's MSc in Animal Welfare Science, Ethics and Law where she researched pet owner attitudes to feeding alternatives to traditional animal meat.
EMMA Passman
Animal Nutritionist
Experienced pet nutritionist and formulator with a demonstrated history working with large and small companies for nearly 20 years. Skilled in pet food formulation, pet nutrition and technical product marketing. Experienced in all aspects of pet food regulatory guidelines in the UK/EU and US, expert in product stability and palatability solutions. Specialist interest in functional ingredients to support health. Life long animal lover and welfare advocate.
Ole Holmgaard Jensen
Pet Food Technologist
Ole Holmgaard Jensen is the owner and Director of Foodtech Consulting, and has over 30 years of experience in the pet food industry. He's worked with some of the biggest names in pet food, consulting them on a range of topics including production, composition, texture, and training. He's truly an expert in this field and has been at the core of THE PACK's development, ensuring we are producing the highest quality plant-based dog food.
Rory Cowlam
Veterinary Surgeon
Rory Cowlam, otherwise known as Rory the Vet, is a respected voice within the veterinary industry with an ever-growing career in broadcast media. His warmth and knowledge shines through on his regular appearances on programmes such as ITV's Lorraine, BBC's Blue Peter, CBBC HQ as well as BBC Breakfast and Sky News.
Rory is a charismatic and confident spokesperson, with the ability to engage with a wide range of audiences. A true believer in giving back Rory is an ambassador for charities such the RSPCAA, StreetVet and works closely with Dogs trust.
