This Black Friday and Cyber Monday we’re once again not doing discounts, dodgy deals or silly sales. We’re doing something aligned with our values, rather than taking part in the overconsumption driven by Black Friday deals. From Friday 25th to Monday 28th, we will be donating 20% of every purchase to our charity partner Underdog International.
Vegan dog food may not be the first thing that springs to your mind when you think of Black Friday and Cyber Monday. Like we did in 2021 we are again joining forces with our charity partner, Underdog International, to help dogs in need all over the world. Because let’s be honest, how much more stuff from Asos and Amazon do we need?
Research from estimates that this year’s shopping bonanza will generate 429,000 metric tonnes of greenhouse gas emissions from product deliveries alone. That’s the equivalent of 435 return flights between London and New York! While we Shih-Tzu not, it is estimated that 80% of purchases from Black Friday sales end up in landfill sites. 
So, this Black Friday and Cyber Monday, if you treat your pup to some of our delicious vegan dog food then you can do your bit in supporting Underdog International, knowing that we will donate 20% of every purchase on your behalf to support this incredible charity.

So Why Underdog International?

Founders of THE PACK (Damien and Judy) have Underdog International close to their heart. Underdog International and their team are the most warm-hearted people, who are helping rescue dogs find homes and promoting understanding and compassion between dogs and children.
The world would be a better place if the empathy, kindness and strength of relationship that Underdog promotes, was taught to all children around the world.
Help us support this wonderful cause and help dogs in need by ordering THE PACK’s delicious plant-based meals over the coming days.

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