Why plant-based is good for the planet
So, you’re a dog person. but you’re also a planet person. You want to keep the climate healthy for your puppies, your puppies’ puppies, and your puppies’ puppies’ puppies.
It turns out the food we’re currently feeding our pups is giving our planet indigestion. We know producing pet food creates 64 million tonnes of carbon dioxide each year and that so much is meat when it doesn’t have to be. It takes more energy and resources to create, and results in more waste than plant-based food.
That’s why we’re taking action to help humans and dogs alike to leave smaller pawprints. After all, we can’t fetch another planet.
Recent University of Edinburgh research tells us that making meat-based food for cats and dogs uses up a landmass twice the size of the UK every year. That’s because the global meat industry needs a huge amount of space to keep farm animals, and great swathes of forest are being felled to make room. Switching a large dog to a plant-based diet could save 60 square feet of rainforest a day!
REDUCING WATER CONSUMPTION
Meat processing is a water-intensive process. Far more water is used raising and slaughtering farm animals than is needed for growing crops. A retriever-sized dog could save the planet 2,200 gallons of water (or about 50 bathtubs worth of water) A DAY by going plant-based!
Carbon footprints, we all know about them. But, did you know your dog has their very own pawprint? Because while even meat-loving humans mix up their diet, most dogs eat meat at least twice a day, every day. But don’t despair! Turning your dog on to vegan dog food like ours can save an environmental pawprint up to twice the size of your own, wowzas.
Cutting out the middle animal
A third of the calories in the crops we grow are fed to the animals that humans eat and feed to our pets. When we cut out the middle animals and eat those plant-based calories ourselves, we cut down on the amount of planet space needed for those crops, as well as saving animal lives.
Protecting the oceans
Many people assume fish is a healthier and more sustainable choice for their pups, but it takes a lot of seafood to feed a dog. In addition, chemicals and hormones from fish farms pollute the oceans, while overfishing in the wild can disrupt delicate and vital ecosystems.
Producing more oxygen
Biology 101: growing plants produces oxygen, improves biodiversity and helps protect soil quality. So, when we use land to grow fruit and veg instead of to farm animals, we actually give back to the planet.
The future is at the bottom of a dog bowl!
Reducing your paw-print has never been so drool-inducing.
We’re setting out to transform pet health by creating highly-nutritious and sustainable, plant-based pet food options packed with diverse ingredients.
In short, it’s nutrition that's good for your dog. And the planet.