THE PACK was created by a group of pet parents passionate about giving all dogkind tasty and healthy plant-based food choices. The idea was dreamed up years ago by Damien Clarkson and Judy Nadel, a married couple from London who previously created Vevolution and were at the centre of the plant-based innovation happening in the UK. They decided they wanted to create better choices for pet parents and their loved companions. They partnered with fellow entrepreneurs Russell White and Michiel van Deursen to set about transforming the pet food industry.