Celebrating B Corp Month

Celebrating B Corp Month

You may be wondering What Is B Corp Month? B Corp Month is an annual, global campaign taking place during March. B Lab and the global B Corp Community join together to celebrate everything it means to be a B Corp, raising awareness of the movement across the world.

We’re proud to be just one of the many B Corps moving business towards a better future. And we won’t stop until we’ve changed the status quo in the pet food industry for good! 

THE PACK getting B Corp certified isn’t the end of the road – it’s just the beginning. Most B Corps keep improving their impact over time and that is what we strive to do, to ensure we are the most sustainable brand we can possibly be. 

As world issues are ever-changing, it’s up to us to keep moving better business forward. And you’re invited. This month we will share some of our favourite B Corps to help you discover new & exciting brands that are aligned with THE PACK and our values.

So, You May Be Wondering… What Exactly Is A B Corporation?

The official definition is “Certified B Corporations are leaders in the global movement for an inclusive, equitable, and regenerative economy. They meet high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials” (Source: B Corp). More simply put, Certified B Corporations are companies that use business as a force for good by caring about their employees, the environment, and their impact on the world. That means being held accountable for - and being fully transparent about - where we source our ingredients and packaging, how we treat our workers, how we deliver our food to you with the minimum environmental impact, how we manufacture and test our products, and how we use a share of our profits to give back to the community (in THE PACK’s case, by supporting charities close to our heart, like Underdog). 

How Did THE PACK Become A B Corp?

It’s pretty tough to become a Certified B Corp! Companies must go through a rigorous certification process – managed by the not-for-profit organisation, B Lab – which measures their entire social and environmental performance. B Lab takes company size and profile into account, documenting their business model and detailed information about operations, structure, and various work processes. They also review potential public complaints and even make site visits. To apply for B Corp status, you need to be confident as a company that you have nothing to hide, and that you’re doing everything in your power to minimise your environmental impact, treat your employees well and create positive change in the world. 

Specifically, there are five impact areas that each applicant is assessed on:

Governance: This refers to what a company does to enhance policies and practices relevant to its mission, ethics, accountability and transparency. In THE PACK’s case, this means how we make sure we’re creating nutritionally complete ethical dog food that is good for the planet, dogs and other animals, and that we’re being open about how we do this. 

Workers: How a company contributes to their employees’ financial, physical, professional and social well-being. At THE PACK, it’s hugely important to us that the people who work for us are fairly paid, kept safe and experience genuine job satisfaction. That’s why we’ve introduced things like pawternity leave and a dog-friendly office environment, and we try to involve our employees in key decision-making processes too. 

Community: This means what a company does to contribute to the economic and social well-being of the communities in which it operates. As you know, THE PACK’s community of pawrents and their pups is hugely important to us and we’re constantly asking for feedback on how we can meet your needs, whether that be keeping our prices competitive, offering discounts on subscriptions to our food, refining our flavours and ingredients based on your feedback, or offering educational blogs addressing topics you want to know about. Given that plant-based dog diets are still seen as novel and even controversial by some, we’ve made it our mission to create a community which functions as a safe space where you can ask questions and talk with like-minded pawrents. 

Environment: What a company is doing to improve its overall environmental stewardship. Creating pet food that’s kind to the planet as well as dogs’ is at the core of what we do at THE PACK, from being transparent about our carbon impact (and ensuring this is far lower than meat-based alternatives), creating sustainable packaging and educating the wider community about the environmental impact of meat-based pet food. 

Customers: This refers to what a company is doing to improve the value that they create for their direct customers and consumers. Product improvement and innovation is our passion at THE PACK, and we’re constantly striving to enhance and diversify our food to give pawrents and pups more choice, value and benefits. When you told us that your dog often prefers more than just one flavour, we created separate No-Moo Ragu, No-Cluck Casserole and No-Fishy Dishy.. And having launched with wet food in 2021, THE PACK has today fully launched our new Oven Baked Crunchy Feast, the 1st plant-based, oven-baked dried food in Europe!

Below is our Overall B Impact Score, you can view THE PACK’s B Corp status and score in more detail at: https://www.bcorporation.net/en-us/find-a-b-corp/company/t-h-e-p-a-c-k-p-e-t/

Why Is B Corp Status Important For THE PACK?

As you can see, we’re passionate about every strand of these business values. Having this now officially recognised with B Corp certification validifies our company ethics, shows that we never greenwash with our claims and makes it clear to our community that we’re an ethically driven brand. 

That’s why THE PACK are so proud to be have become a B Corp, certifying our commitment to people, pups and the planet. We are now the first plant-based pet food company in Europe to be a B Corp and be recognised as a force for good. 

To celebrate, we would love to give you and your pups a special discount on both our wet food & our new, groundbreaking Oven Baked Crunchy Feast. Simply use code BCORP at checkout to receive 25% off your order. Or, you can shop via this link and the discount will be automatically applied for you. 

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