We are proud to have been certified as cruelty-free by PETA. Lots of companies test their food on laboratory dogs who live in kennels and don't have any pet parents of their own. However, we carried our digestibility tests via In Vitro Tests which do not use any animals and instead use a simulation that mimics a dog's digestive tract. We also did a real home feeding trial with dogs living happily with their families, because we believe dogs belong on laps, not labs.